No, the hunting partner wasn’t Scalia…

Posted on February 13, 2006 by David

Even if I have watched at least some of every Super Bowl since John Riggins bowled over the Dolphins, I must confess that, Madison Avenue’s efforts notwithstanding, the only pre-dotcom Super Bowl commercials that readily come to mind are the yearly Bud Bowl installments.  In fact, I can even remember talking about it the following day with my classmates around the water fountain, “Oh, how about that Appliance of Defiance!” and so forth.

So is it shocking to learn the following tidbit?

The yearly Adbowl poll, in which participants rate Super Bowl ads online during the game, breaks down voting by age and other demographic measures. In the category of voters under the age of 17, Bud Light ads ranked first, second and fourth in popularity. A Budweiser ad won third.  

Perhaps only because we were always bigger fans of Budweiser, kids nowadays…  But what to make of the fact that I’ve not had a Bud or Bud Light–to my recollection–since pitchers back in college.  (And I’ve had a few beers since then.)  So should these critics just shut the fuck up?  (along with these please).  Or are Madison Avenue’s assumptions misplaced generally?

Oh, well, think I’ll just crack open another Diet Coke and get to work, just for the taste of it

» Filed Under Caffeine

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