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Posted on January 30, 2007 by David

“I think indie bands like us and Modest Mouse are becoming popular for the same reason I bought my 1904 house, and for the same reason that downtown neighborhoods are gentrifying,” says Mercer. “Growing up in the age of Wal-Mart and 7-Eleven — which was the landscape of my youth — I’m craving authenticity. I think everyone is. You know, there is something real out there you can buy, but you just have to scratch the surface to find it. I think people are sick of fakeness.”

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